Poor Rusty's JournalAdvice for Writers in the Berkshire Hathaway Annual Report by Warren BuffettWriting for 3,000,000 by Writing for 1Mar 22Mar 22
Poor Rusty's JournalBrand to Watch — Caleb Williams Future Pro Star & Generational Icon for People Who Don’t Like…He’s a Business, ManMar 21Mar 21
Poor Rusty's JournalSelling Principles 101 — Freelancing in the Event Industry & Describing Your Business to Aunt JoanThis is my Aunt Joan, my Godmother.Mar 18Mar 18
Poor Rusty's JournalReframing the Sale of Hybrid Events Using $10 WordsI don’t know how it’s been with you, but my experience is that most clients approach the online part of a hybrid event like brushing…Mar 14Mar 14
Poor Rusty's JournalBrand to Watch — NOBULL Shoes & ApparelLast of the posts related to the Combine. This one is about a brand to watch — NOBULL Shoes and ApparelMar 5Mar 5
Poor Rusty's JournalThe Scouting Combine - Wow, the NFL is Good at Hybrid Events & Brand ActivationThe NFL hosted their Scouting Combine last week in Indianapolis. It’s a brilliant off-season hybrid event/content play for fans and execs.Mar 4Mar 4
Poor Rusty's JournalExecutive Communication around Tent Pole Events — Caleb Williams at the NFL Scouting CombineExecutives and Brands will leverage tent pole events to communicate a greater audience.Feb 29Feb 29
Poor Rusty's JournalBrand to Watch — Athletic Brewing CompanyEarlier this month, Ben Cohen profiled the Athletic Beer Company, founder Bill Shufelt and brewer John Walker in the Wall Street Journal.Feb 20Feb 20
Poor Rusty's JournalDay 991 — Problem Solving through Inversion — Win by Not LosingNine days ago, I started the process of documenting how I’m going to attempt to solve a significant problem in my life.Nov 30, 2023Nov 30, 2023
